Some Stories are Important to Tell

In the grand scheme of things, not all public relations or publicity efforts are equal.

In our great democracy where we value free speech, we have the right to promote almost anything within reason -- a product launch, a community service, a high-flying event, the concert for the ages, the making of a president, etc., etc. As long as these promotions carry a legitimate news value, our news media will most likely give these pronouncements some measure of exposure.

But, every now and then, we feel the real grip of life and death and some special nonprofit organizations truly do make a dent in the quality of life for some families.

One such organization is Brent's Place, a special, safe, environment, a home-away-from-home for kids who are undergoing cancer treatment. The facility is named for Brent Eley, who passed away from complications of cancer 10 years ago. His parents Donn and Linda Eley started the Brent Eley Foundation which runs Brent's Place. Since its beginning, the facility has given comfort and residence to more than 300 kids and their families from throughout the Rocky Mountain Region.

Tomorrow is a very special day. A new and improved Brent's Place opens to the public. But, because of urgency for some kids, seven families are already living there.

So, if you're in the neighborhood tomorrow at 5:30pm, stop in and take a close look at the loving care given here. It's phenomenal. Look here for more info: www.brentsplace.org.

Despite the swirl of world and national events, this is the kind of story that deserves attention every now and then. And, if you have healthy kids, give them a hug tonight. You are very lucky, indeed.